Survey Data Shows Steady Online Sports Betting Account Holdings Across the Country

The Siena Research Institute released new national survey results in April 2026 indicating that 27 percent of Americans maintain an active online sports betting account with platforms such as DraftKings, FanDuel, Caesars or BetMGM while 33 percent report having opened such an account at least once, and these participation levels have held virtually unchanged since tracking began in 2024.

Researchers collected responses from a representative sample of U.S. adults, and the findings reveal consistent patterns in account ownership that span multiple demographic segments yet show pronounced differences when broken down by age and gender. Men between 18 and 49 years old stand out with 52 percent holding active accounts, a rate more than double the national average and one that underscores how certain cohorts drive overall engagement numbers.

Overall Participation Metrics

Data from the survey places the share of Americans with active accounts at 27 percent, a figure that rises to 33 percent when including anyone who has ever created an account even if it is no longer in use, and observers note these totals have remained stable across the two years of measurement. The stability suggests that market growth in account creation has reached a plateau at the national level rather than continuing to climb each quarter, which aligns with patterns recorded since the initial 2024 wave.

Those who have studied the results point out that the gap between ever-opened accounts and currently active accounts equals six percentage points, indicating that a portion of users discontinue regular activity after initial sign-ups while the core group of active participants holds steady. This distinction matters because it separates one-time experimenters from ongoing users who maintain funded accounts and place wagers regularly.

Demographic Patterns in Account Ownership

Participation rates vary sharply across age and gender lines, with men aged 18 to 49 registering the highest share at 52 percent active accounts. Younger adults overall show elevated involvement compared with older cohorts, while women across all age groups register lower percentages both for active accounts and for accounts opened at any point. These splits mirror earlier waves of the same survey, reinforcing that demographic differences have not shifted meaningfully since 2024.

Researchers further segmented results by region and household income, yet the most consistent signal remains the concentration among younger male respondents. The 52 percent figure for men 18 to 49 accounts for a substantial share of the national total, which helps explain why overall numbers stay flat even as new platforms enter the market or existing operators expand promotional offers.

Stability Since Tracking Began

The Siena Research Institute first included online sports betting account questions in its 2024 national survey and has repeated the items in subsequent waves through early 2026. Across those iterations the percentage of adults reporting active accounts has stayed within a narrow band around 27 percent, and the share who have opened an account at least once has similarly remained near 33 percent. That consistency occurs even as legal sports betting options expanded in additional states and major operators increased advertising spend.

Analysts examining the longitudinal data observe that initial surges tied to legalization in new jurisdictions have been offset by slower adoption rates elsewhere, producing a national equilibrium rather than continued upward movement. The absence of meaningful change over two years suggests that the current level of account ownership reflects a mature segment of the population rather than a rapidly expanding one.

Context for the Reported Figures

The survey defines an active account as one that a respondent currently uses or maintains with funds available for wagering, while the ever-opened category captures anyone who completed registration at any prior time. These definitions allow direct comparison across survey waves and help isolate whether growth stems from new users or from re-engagement by previous account holders. The reported numbers therefore provide a clear benchmark for tracking future shifts in behavior.

Because the survey draws from a national sample, state-level variations in legality and availability are averaged into the overall totals. Respondents in states without legal online sports betting still contribute to the figures when they report accounts, which may reflect use of offshore or unregulated platforms, yet the study does not break out those distinctions in the published topline results.

Conclusion

The April 2026 release from the Siena Research Institute supplies a clear snapshot of online sports betting account ownership at the national level, showing 27 percent active and 33 percent ever opened with no material movement since 2024 and a pronounced concentration among men ages 18 to 49. These data points, drawn directly from repeated survey waves, offer researchers and industry observers a stable baseline against which future measurements can be compared. The single Siena Research Institute report remains the primary source for these specific national estimates.